I've been MUDding since I was 14 or so, 26 now. I've been around and around jumping from one place to the next, working on my code and playing others that appeal to me. So the question I guess I'm asking, is what appeals to most players? I'll stick around on an empty MUD if I feel they've put some time and thought into their place. Players have definitely helped me stick around also. Visual world maps, auto maps, quests (player/mob/auto) get me. Unique aspects to the game. If the world is not visual, I rely heavily on room descriptions, so if it's a bland description place, I venture out the door. I like custom combat, spells, and skills, but if it has ventured to far from the normal, I try my best to give that a shot, and if it doesn't suite me, I'm gone. I like a place that is challenging, but not overly challenging. What do the rest of you look for?
I've been mudding since I was 15 and I'm 30 now. What I look for is something similar to the World of Warcraft generation because I've always been spoiled. I want instant gratification in a MUD. I don't want to level for 10 years and give my soul to have a good character. I want to spend a little amount of effort that I would consider actual work to have actual fun. From there, I want social experiences, good loot, and epic adventures that keeps me hooked to the game. I don't think it's asking for much, but that's what I look for in a MUD.